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Foreword

Foreword 'The January · 1934 AMERICAN MARKETING Volume I Number 1 Journal A Journal for the Advancement of Science in Mar~eting HE AMERICAN MARKETING JOURNAL makes its bow to the American marketing pub­ lic and trusts its efforts may merit your approval and support. Although starting in a modest way its sponsors hope that, with your assistance, it may grow to become a more imposing publication and take an important place in the development of a truly scientific basis for the art and practice of marketing. For some years a group of marketing executives and others engaged in market re­ search work have felt that the subject of marketing has reached a period in its develop­ ment where it needs a periodical devoted to its particular field. At the present time con­ tributions on marketing subjects are found in a widely scattered list of economic, technical, business, and trade journals, or in special bulletins. It is not the expectation or intention that this new JOURNAL will replace any of these types of publications but rather that it may supplement them by bringing under one cover contributions and discussions on cur­ rent marketing problems which, as the sub-title indicates, may promote http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

Foreword

American Marketing Journal , Volume amj-1 (1): 2 – Jan 1, 1934

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Publisher
SAGE
Copyright
© 1934 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293400100101
Publisher site
See Article on Publisher Site

Abstract

'The January · 1934 AMERICAN MARKETING Volume I Number 1 Journal A Journal for the Advancement of Science in Mar~eting HE AMERICAN MARKETING JOURNAL makes its bow to the American marketing pub­ lic and trusts its efforts may merit your approval and support. Although starting in a modest way its sponsors hope that, with your assistance, it may grow to become a more imposing publication and take an important place in the development of a truly scientific basis for the art and practice of marketing. For some years a group of marketing executives and others engaged in market re­ search work have felt that the subject of marketing has reached a period in its develop­ ment where it needs a periodical devoted to its particular field. At the present time con­ tributions on marketing subjects are found in a widely scattered list of economic, technical, business, and trade journals, or in special bulletins. It is not the expectation or intention that this new JOURNAL will replace any of these types of publications but rather that it may supplement them by bringing under one cover contributions and discussions on cur­ rent marketing problems which, as the sub-title indicates, may promote

Journal

American Marketing JournalSAGE

Published: Jan 1, 1934

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