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Effects of the Recovery Program on Distribution Costs

Effects of the Recovery Program on Distribution Costs Effects of the Recovery Program on Distribution Costs WROE ALDERSON N DISCUSSING the effects of the recovery the landlord has been just as quick as the I program on distribution costs it is desira­ tenant to foresee volume possibilities. As a ble to begin with some of the current as­ matter of fact, the cost of rent, which is one sumptions concerning distribution costs. I of the principal more or less fixed items of wish to take issue with these assumptions cost in the distribution field, usually goes up at three principal points. as a percentage of sales, as the size of the One point of view which seems to me to unit goes up, rather than going down as it be of doubtful validity was expressed pub­ would if there was a true volume factor at licly in a talk some weeks ago by Dr. Mor­ work. These facts should modify any esti­ decai Ezekiel before the Boston Conference mate of the importance and value of volume on Retail Distribution. This is the idea that or mass distribution; certainly it cannot be volume plays very much the same role in decided out of hand that a lot of http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

Effects of the Recovery Program on Distribution Costs

American Marketing Journal , Volume amj-1 (1): 4 – Jan 1, 1934

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Publisher
SAGE
Copyright
© 1934 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293400100107
Publisher site
See Article on Publisher Site

Abstract

Effects of the Recovery Program on Distribution Costs WROE ALDERSON N DISCUSSING the effects of the recovery the landlord has been just as quick as the I program on distribution costs it is desira­ tenant to foresee volume possibilities. As a ble to begin with some of the current as­ matter of fact, the cost of rent, which is one sumptions concerning distribution costs. I of the principal more or less fixed items of wish to take issue with these assumptions cost in the distribution field, usually goes up at three principal points. as a percentage of sales, as the size of the One point of view which seems to me to unit goes up, rather than going down as it be of doubtful validity was expressed pub­ would if there was a true volume factor at licly in a talk some weeks ago by Dr. Mor­ work. These facts should modify any esti­ decai Ezekiel before the Boston Conference mate of the importance and value of volume on Retail Distribution. This is the idea that or mass distribution; certainly it cannot be volume plays very much the same role in decided out of hand that a lot of

Journal

American Marketing JournalSAGE

Published: Jan 1, 1934

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