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Displaying Red and Black on a First Date: A Field Study Using the “First Dates” Television Series:

Displaying Red and Black on a First Date: A Field Study Using the “First Dates” Television Series: Previous research has shown that displaying the color red can increase attractiveness. As a result, women display red more often when expecting to meet more attractive men in a laboratory context. Here, we carried out a field study by analyzing 546 daters from the “First Dates” television series. Each participant was filmed in a pre-date interview and during a real first date, allowing direct comparison of the clothing worn by each person in these two contexts. Analysis of ratings of the amount of red displayed showed that both men and women wore more red clothing during their dates. This pattern was even stronger for black clothing, while the amount of blue clothing did not differ across the two contexts. Our results provide the first real-world demonstration that people display more red and black clothing when meeting a possible mate for the first time, perhaps seeking to increase their attractiveness and/or reveal their intentions to potential partners. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Evolutionary Psychology SAGE

Displaying Red and Black on a First Date: A Field Study Using the “First Dates” Television Series:

Evolutionary Psychology , Volume 16 (2): 1 – Apr 23, 2018

Displaying Red and Black on a First Date: A Field Study Using the “First Dates” Television Series:

Evolutionary Psychology , Volume 16 (2): 1 – Apr 23, 2018

Abstract

Previous research has shown that displaying the color red can increase attractiveness. As a result, women display red more often when expecting to meet more attractive men in a laboratory context. Here, we carried out a field study by analyzing 546 daters from the “First Dates” television series. Each participant was filmed in a pre-date interview and during a real first date, allowing direct comparison of the clothing worn by each person in these two contexts. Analysis of ratings of the amount of red displayed showed that both men and women wore more red clothing during their dates. This pattern was even stronger for black clothing, while the amount of blue clothing did not differ across the two contexts. Our results provide the first real-world demonstration that people display more red and black clothing when meeting a possible mate for the first time, perhaps seeking to increase their attractiveness and/or reveal their intentions to potential partners.

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References (33)

Publisher
SAGE
Copyright
Copyright © 2022 by SAGE Publications Inc., unless otherwise noted. Manuscript content on this site is licensed under Creative Commons Licenses
ISSN
1474-7049
eISSN
1474-7049
DOI
10.1177/1474704918769417
Publisher site
See Article on Publisher Site

Abstract

Previous research has shown that displaying the color red can increase attractiveness. As a result, women display red more often when expecting to meet more attractive men in a laboratory context. Here, we carried out a field study by analyzing 546 daters from the “First Dates” television series. Each participant was filmed in a pre-date interview and during a real first date, allowing direct comparison of the clothing worn by each person in these two contexts. Analysis of ratings of the amount of red displayed showed that both men and women wore more red clothing during their dates. This pattern was even stronger for black clothing, while the amount of blue clothing did not differ across the two contexts. Our results provide the first real-world demonstration that people display more red and black clothing when meeting a possible mate for the first time, perhaps seeking to increase their attractiveness and/or reveal their intentions to potential partners.

Journal

Evolutionary PsychologySAGE

Published: Apr 23, 2018

Keywords: red; black; color; clothing; attractiveness; dating

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