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Developing Entry-Level Communication Skills: A Comparison of Student and Employer Perceptions

Developing Entry-Level Communication Skills: A Comparison of Student and Employer Perceptions Persistent concerns about college graduates’ foundational skills for workforce preparedness compels educators to continue exploring ways to address them. Although effective communication is widely regarded as essential for entry-level professionals, which skills matter most may vary. Employers’ satisfaction with communication skills also shifts over time. This study compares regional employers’ and undergraduate business majors’ satisfaction with given communication skills and their perceptions about various skills’ importance. Results showed students rank importance and satisfaction similarly, and students’ satisfaction with their skills exceeded employers’. Regressions showed student satisfaction with specific skills predict their perceived importance. Implications for curriculum development are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business and Professional Communication Quarterly SAGE

Developing Entry-Level Communication Skills: A Comparison of Student and Employer Perceptions

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References (65)

Publisher
SAGE
Copyright
© 2022 by the Association for Business Communication
ISSN
2329-4906
eISSN
2329-4922
DOI
10.1177/23294906221078300
Publisher site
See Article on Publisher Site

Abstract

Persistent concerns about college graduates’ foundational skills for workforce preparedness compels educators to continue exploring ways to address them. Although effective communication is widely regarded as essential for entry-level professionals, which skills matter most may vary. Employers’ satisfaction with communication skills also shifts over time. This study compares regional employers’ and undergraduate business majors’ satisfaction with given communication skills and their perceptions about various skills’ importance. Results showed students rank importance and satisfaction similarly, and students’ satisfaction with their skills exceeded employers’. Regressions showed student satisfaction with specific skills predict their perceived importance. Implications for curriculum development are discussed.

Journal

Business and Professional Communication QuarterlySAGE

Published: Jun 1, 2022

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