Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Cost of Retail Business and the Retail Structure

Cost of Retail Business and the Retail Structure Cost of Retail Business and the Retail Structure I. K. ROLPH HE COST OF DOING retail business not was found to be located only within the cen­ only has become increasingly important tral shopping district. Of the 70 lines repre­ within the last few years but has taken on sented in both districts (a fairer basis upon added significance in fields not generally rec­ which to compare the two location districts) ognized as related to it. It may even be that 37 were found to have lower total operating­ the solution of vital marketing problems and expense ratios when located in the central the question of national economic policy will shopping district. In other words, slightly be determined by the effects of centralization more than half of the kinds of stores operate or decentralization upon cost of doing retail at a lower cost-ratio when located in the business. central shopping district than when located A recent study of which the present writer elsewhere in the city. is a co-author (based upon the cost data These 37 lines of trade that find it cheaper gathered in St. Louis in the 1930 census of to operate downtown may be said to http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

Cost of Retail Business and the Retail Structure

American Marketing Journal , Volume amj-1 (4): 6 – Oct 1, 1934

Loading next page...
 
/lp/sage/cost-of-retail-business-and-the-retail-structure-zosifDPd0w
Publisher
SAGE
Copyright
© 1934 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293400100402
Publisher site
See Article on Publisher Site

Abstract

Cost of Retail Business and the Retail Structure I. K. ROLPH HE COST OF DOING retail business not was found to be located only within the cen­ only has become increasingly important tral shopping district. Of the 70 lines repre­ within the last few years but has taken on sented in both districts (a fairer basis upon added significance in fields not generally rec­ which to compare the two location districts) ognized as related to it. It may even be that 37 were found to have lower total operating­ the solution of vital marketing problems and expense ratios when located in the central the question of national economic policy will shopping district. In other words, slightly be determined by the effects of centralization more than half of the kinds of stores operate or decentralization upon cost of doing retail at a lower cost-ratio when located in the business. central shopping district than when located A recent study of which the present writer elsewhere in the city. is a co-author (based upon the cost data These 37 lines of trade that find it cheaper gathered in St. Louis in the 1930 census of to operate downtown may be said to

Journal

American Marketing JournalSAGE

Published: Oct 1, 1934

There are no references for this article.