Access the full text.
Sign up today, get DeepDyve free for 14 days.
(1997)
Media audiences and Media effects
Review of the national classification scheme
A. Bruns (2010)
Distributed Creativity: Filesharing and Produsage
Nittaya Campbell (2004)
Home(stay) is where the heart(ache) is: a study of Chinese international students living with local families in New Zealand.The Australian Journal of Communication, 31
(2001)
Shrek [Motion Picture]. USA: Dreamworks
A. Bruns (2007)
Produsage
Guidelines for the classification of computer games, Canberra: Attorney-General's Department
(2001)
Interactivity: Reconceiving the audience in the struggle for textual ‘control’ of narrative and distribution
Guidelines for the classification of films. Canberra: Attorney-General's Department. Retrieved on
(2010)
13th Street (Case Study): Last call, creative advertising archive
T. Flew, R. Croucher (2012)
Classification - Content Regulation and Convergent Media
Shrek revoiced: I can't feel my toes
(1995)
Classification Board and Classification Review Board Annual Reports 2007-08, Canberra: Commonwealth of Australia
(2002)
Effects: Media effects: Continuing controversies
Australian film classification relies on assessment of the potential impact of film content on audiences. The capacity to assess impact is becoming increasingly complicated by technological convergence blurring the boundaries between films and computer games. This is exemplified by the interactive features offered on DVDs and, more recently, the potential for game-inspired interactive cinema. As a result of convergence, audiences are afforded more control over how they watch films and offered greater opportunities to interact with content. In light of these developments, the Australian government is currently considering recommendations for amending the National Classification Scheme arising from a recent review conducted by the Australian Law Reform Commission (ALRC) that proposes an approach based on platform neutrality, streamlining classification across platforms. This article examines how assessing the impact of film content is problematic, discussing challenges facing the current scheme in reference to convergence, interactivity and related recommendations made by the ALRC.
Asia Pacific Media Educator – SAGE
Published: Mar 24, 2014
Keywords: Film classification,censorship,interactivity,computer games,audience effects,convergence,media and violence
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.