~~~~~-----------------·------------------~~~~ RALPH S. ALEXANDER, assistant professor of an opposing viewpoint in the present issue. Mr. marketing at Columbia University, speaks of Ingersoll is a member of the firm of Ingersoll, the N.R.A. from a fund of information gained Collier, Zoll & Norvell, 745 Fifth Avenue, New at first hand, since he participated as a govern York City. ment representative in the negotiations incident STEPHEN GRAAE, a Danish engineer of wide to drawing up many wholesale codes and is at experience, was formerly chief engineer of the present government member of the general Chilean division of the Foundation Company wholesale code authority. of New York. He has recently prepared a port Lours BADER, associate professor of market folio on possible international uses of American ing in New York University, undertook a sur lumber. vey to see how much use is made in business CHESTER E. HARING, one of the most widely of principles of marketing developed by stu known of marketing specialists, has been for dents of the subject. The somewhat depressing the last 11 years vice-president and director results are offered in two articles, of which this of marketing of Batten, Barton, Durstine & is the second. Osborn, Inc. Before that he was for 15 years SIDNEY CARTER is the manager of the con associated with Fuller & Smith, of Cleveland. centration division of Rice-Stix, manufacturing He has twice won the Harvard-Bok Award wholesalers, of St. Louis, Mo. He is affiliated (in 1924 for research for the American Radi with many marketing organizations (having ator Co. and in 1926 for research for Johnson been regional vice-president of the American and Johnson) and is the author of "The Man ufacturer and His Outlets" and many other Marketing Society in 1932), has lectured on retail marketing problems at Washington Uni articles. versity and schools conducted by the Y.M.C.A. S. L. KEDZIERSKI, who is associated with the in St. Louis, and has written voluminously on Bureau of Foreign and Domestic Commerce, has drawn the materials for his suggestions as marketing, chiefly on retailing. W. L. CHURCHILL, who writes on some to markdown formulas from a survey of the aspects of the pricing problem, is vice-president wholesale garment trade. of the John R. Hall Corporation, financial and Mrss I. K. ROLPH, who is associated with industrial counsel, with offices in New York. the Department of Commerce in Washington, amplifies in the paper she has prepared for this In the July issue PAUL T. CHERINGTON pre sented one viewpoint in a discussion provoked issue some aspects of her study recently pub by the talk Professor Nystrom gave before the lished by the Bureau of Foreign and Domestic New York chapter of the American Marketing Commerce under the title, "Retail Operating Society in April. WM. H. INGERSOLL presents Costs Within a Metropolitan Community."
American Marketing Journal – SAGE
Published: Oct 1, 1934