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Contributors to this Issue

Contributors to this Issue THE AMERICAN MARKETING JOURNAL ing procedure is developed from the point of actively for twenty years and remained its prin. view of social psychology and dynamic eco­ cipal owner from the time of his retirement in nomics." Approximately two-thirds of the vol­ 1878 (when Hartford took charge) until his ume are required for the author's presentation death in 1901. Mr. Bullock also denies that the of his subject. The last third consists of more company is a "one-man organization." He at. than 300 brief readings designed to supplement tributes its remarkable success to its adaptabil­ the text. ity in meeting recurrent changes in economic conditions. BULLOCK, RoY J., "The Early History of the Great Atlantic & Pacific Tea Company," DAMERON, KENNETH, editor, Merchandising Harvard Business Review, April, 1933, pp. Electrical Appliances: A Report of the Blee. 289-298, and "A History of the Great At­ trical Merchandising Joint Committee, New lantic & Pacific Tea Company Since 1878," York, Electrical Merchandising Joint Com. Harvard Business Review, October, 1933, pp. mittee, 325 pp. · 59-69. This report embodies the results of two sur­ These two articles will be of great value to veys made under the direction of the committee, anyone interested in the development of the one beginning in 1930, the other beginning late chain store. Mr. Bullock, who is an instructor in 1931. Specific problems covered include con­ in marketing at Johns Hopkins University, cor­ sumer demand, channels of distribution, retail rects a number of commonly held erroneous merchandising, sales promotion, price and serv­ ideas about the company's history. For ex­ ice policies, the testing of electrical appliances ample, it was not founded by George H. Hart­ and trade relations. The committee members ford, as is stated by most textbooks on the sub­ included representatives of public service cor­ ject, but by George F. Gilman, a New York porations, department stores and hardware re­ hide and leather merchant, who managed it tailers. ~~~~~--------------·--------------~~~~~ Food Distribution, is now editor of the Food The articles published in this issue have all been adapted from papers given by the speakers Field Reporter and a member of the staff of at the one-day conference on marketing prob­ General Marketing Counsellors, Inc .... BERN­ lems under the National Industrial Recovery HARD OsTROLENK, economist of Business We(.'.k, Act held on October 26, 1933, at the Hotel has been an active student of agricultural eco­ Roosevelt in New York City by the American nomics for many years and has written widely Marketing Society ..... EDWARD P. WARNER, on the subject .... WROE ALDERSON, who is in who summarizes present conditions under the charge of the marketing costs section of the N.R.A., is the editor of Aviation, a trade maga­ Bureau of Foreign and Domestic Commerce, zine published by the McGraw-Hill Publishing is particularly well known for his work with Co .... PAUL H. NYSTROM, who is widely the Louisville Grocery Survey and the St. Louis known for his writings on retailing, consump­ Drug Survey .... LEWIS H. HANEY, professor tion and fashion, is professor of marketing at of economics at New York University, has Columbia University. He is particularly well written many books and articles on financial problems. As an active participant in the price­ qualified to discuss the significance of the gen­ eral retail code, not only because of his long fixing efforts of the government during the study of retailing, but because, as a member of World War, he gained an experience which the National Retail Trade Council, he is ac­ leads him to write feelingly of some of the ex­ tively concerned in the administration of the periments being proposed by the leaders of the code itself .... V. H. PELZ, formerly on the "New Deal" .... VICTOR S. VON SzoLISKI is a teaching staff of Stanford University and sub­ statistician on the Washington staff of the pub­ sequently active in the American Institute of licity division of the N.R.A. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

Contributors to this Issue

American Marketing Journal , Volume amj-1 (1): 1 – Jan 1, 1934

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Publisher
SAGE
Copyright
© 1934 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293400100112
Publisher site
See Article on Publisher Site

Abstract

THE AMERICAN MARKETING JOURNAL ing procedure is developed from the point of actively for twenty years and remained its prin. view of social psychology and dynamic eco­ cipal owner from the time of his retirement in nomics." Approximately two-thirds of the vol­ 1878 (when Hartford took charge) until his ume are required for the author's presentation death in 1901. Mr. Bullock also denies that the of his subject. The last third consists of more company is a "one-man organization." He at. than 300 brief readings designed to supplement tributes its remarkable success to its adaptabil­ the text. ity in meeting recurrent changes in economic conditions. BULLOCK, RoY J., "The Early History of the Great Atlantic & Pacific Tea Company," DAMERON, KENNETH, editor, Merchandising Harvard Business Review, April, 1933, pp. Electrical Appliances: A Report of the Blee. 289-298, and "A History of the Great At­ trical Merchandising Joint Committee, New lantic & Pacific Tea Company Since 1878," York, Electrical Merchandising Joint Com. Harvard Business Review, October, 1933, pp. mittee, 325 pp. · 59-69. This report embodies the results of two sur­ These two articles will be of great value to veys made under the direction of the committee, anyone interested in the development of the one beginning in 1930, the other beginning late chain store. Mr. Bullock, who is an instructor in 1931. Specific problems covered include con­ in marketing at Johns Hopkins University, cor­ sumer demand, channels of distribution, retail rects a number of commonly held erroneous merchandising, sales promotion, price and serv­ ideas about the company's history. For ex­ ice policies, the testing of electrical appliances ample, it was not founded by George H. Hart­ and trade relations. The committee members ford, as is stated by most textbooks on the sub­ included representatives of public service cor­ ject, but by George F. Gilman, a New York porations, department stores and hardware re­ hide and leather merchant, who managed it tailers. ~~~~~--------------·--------------~~~~~ Food Distribution, is now editor of the Food The articles published in this issue have all been adapted from papers given by the speakers Field Reporter and a member of the staff of at the one-day conference on marketing prob­ General Marketing Counsellors, Inc .... BERN­ lems under the National Industrial Recovery HARD OsTROLENK, economist of Business We(.'.k, Act held on October 26, 1933, at the Hotel has been an active student of agricultural eco­ Roosevelt in New York City by the American nomics for many years and has written widely Marketing Society ..... EDWARD P. WARNER, on the subject .... WROE ALDERSON, who is in who summarizes present conditions under the charge of the marketing costs section of the N.R.A., is the editor of Aviation, a trade maga­ Bureau of Foreign and Domestic Commerce, zine published by the McGraw-Hill Publishing is particularly well known for his work with Co .... PAUL H. NYSTROM, who is widely the Louisville Grocery Survey and the St. Louis known for his writings on retailing, consump­ Drug Survey .... LEWIS H. HANEY, professor tion and fashion, is professor of marketing at of economics at New York University, has Columbia University. He is particularly well written many books and articles on financial problems. As an active participant in the price­ qualified to discuss the significance of the gen­ eral retail code, not only because of his long fixing efforts of the government during the study of retailing, but because, as a member of World War, he gained an experience which the National Retail Trade Council, he is ac­ leads him to write feelingly of some of the ex­ tively concerned in the administration of the periments being proposed by the leaders of the code itself .... V. H. PELZ, formerly on the "New Deal" .... VICTOR S. VON SzoLISKI is a teaching staff of Stanford University and sub­ statistician on the Washington staff of the pub­ sequently active in the American Institute of licity division of the N.R.A.

Journal

American Marketing JournalSAGE

Published: Jan 1, 1934

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