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Comparison of Communication Curricular Patterns and Objectives Hith Communication Needs of Business

Comparison of Communication Curricular Patterns and Objectives Hith Communication Needs of Business COMPARISON OF COMMUNICATION CURRICULAR PATTERNS AND OBJECTIVES HITH COMMUNICATION NEEDS OF BUSINESS From the of business the need for communica- vantage point leaders, tion for business students is From the preparation indisputable. vantage of business the clear one of becomes point educators, then, charge pro- the vehicle for that before how viding preparation. However, describing curricular can best such a a review will be made patterns provide vehicle, of the status of the business school curriculum and of committee present members’ views about how that curriculum meets the communication needs of business. The for the communication needs of business plank strongest meeting found in the business curriculum is the business letter course. writing the course called Defining &dquo;business communication’? as one normally letter all a institutions offer such emphasizing writing, virtually course. of committee in members and found the litera- Descriptions reports ture indicate the extent to irhich the course is of business required majors. For the a about one-third that course former, reported letter-writing is in a substantial number of business For the required degree programs. Chen and Zane conducted a of American Associa- latter, study ninety-four tion of Schools of Business institutions in and found Collegiate 1967 http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png ABCA Bulletin SAGE

Comparison of Communication Curricular Patterns and Objectives Hith Communication Needs of Business

ABCA Bulletin , Volume 36 (2): 3 – Jun 1, 1973

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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0001-0383
DOI
10.1177/108056997303600204
Publisher site
See Article on Publisher Site

Abstract

COMPARISON OF COMMUNICATION CURRICULAR PATTERNS AND OBJECTIVES HITH COMMUNICATION NEEDS OF BUSINESS From the of business the need for communica- vantage point leaders, tion for business students is From the preparation indisputable. vantage of business the clear one of becomes point educators, then, charge pro- the vehicle for that before how viding preparation. However, describing curricular can best such a a review will be made patterns provide vehicle, of the status of the business school curriculum and of committee present members’ views about how that curriculum meets the communication needs of business. The for the communication needs of business plank strongest meeting found in the business curriculum is the business letter course. writing the course called Defining &dquo;business communication’? as one normally letter all a institutions offer such emphasizing writing, virtually course. of committee in members and found the litera- Descriptions reports ture indicate the extent to irhich the course is of business required majors. For the a about one-third that course former, reported letter-writing is in a substantial number of business For the required degree programs. Chen and Zane conducted a of American Associa- latter, study ninety-four tion of Schools of Business institutions in and found Collegiate 1967

Journal

ABCA BulletinSAGE

Published: Jun 1, 1973

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