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Communication Theory in Business Communication

Communication Theory in Business Communication COMMUNICATION THEORY IN BUSINESS COMMUNICATION series of (A in this issue and papers beginning continued in the next issue of the Bulletin.) Ri chard A. Western Hatch, University Michigan Guest Editor Introduction: t~3INI -FESTO believe that our is will I’ firmly and profession suffering, continue to we because have concentrated more on a suffer, of rather than on particular form communication, writing, the need that form was introduced to serve. In our short, work has drifted under the &dquo;shadow of obsolescence&dquo; ... because it has been identified a with writing, means, rather than end have the ~se should communication, uppermost in mind. --James Conley Because of the obvious need for in business writing good and because the of we teach is organizations type writing not in basic I feel duplicated definitely English courses, It we must include it in business communication courses. , is one of our points. strongest I that we the of However, writing propose approach study from the communication Rather than look- theory viewpoint. at the word &dquo;communications&dquo; and that it is ing saying either or we look at I that theory writing, theory suggest and as practice (writing) inseparable. Pettit ---John The of view shared http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png ABCA Bulletin SAGE

Communication Theory in Business Communication

ABCA Bulletin , Volume 35 (2): 3 – Jun 1, 1972

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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0001-0383
DOI
10.1177/108056997203500208
Publisher site
See Article on Publisher Site

Abstract

COMMUNICATION THEORY IN BUSINESS COMMUNICATION series of (A in this issue and papers beginning continued in the next issue of the Bulletin.) Ri chard A. Western Hatch, University Michigan Guest Editor Introduction: t~3INI -FESTO believe that our is will I’ firmly and profession suffering, continue to we because have concentrated more on a suffer, of rather than on particular form communication, writing, the need that form was introduced to serve. In our short, work has drifted under the &dquo;shadow of obsolescence&dquo; ... because it has been identified a with writing, means, rather than end have the ~se should communication, uppermost in mind. --James Conley Because of the obvious need for in business writing good and because the of we teach is organizations type writing not in basic I feel duplicated definitely English courses, It we must include it in business communication courses. , is one of our points. strongest I that we the of However, writing propose approach study from the communication Rather than look- theory viewpoint. at the word &dquo;communications&dquo; and that it is ing saying either or we look at I that theory writing, theory suggest and as practice (writing) inseparable. Pettit ---John The of view shared

Journal

ABCA BulletinSAGE

Published: Jun 1, 1972

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