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Business Communication Needs an Injection

Business Communication Needs an Injection Isaac W. J. Keim, III Delta College The field of communications has been controlled other forces long by literature been to the such as and has language. Emphasis given &dquo;proper&dquo; of words and dichotomous of words and whether arrangement &dquo;proper&dquo; meaning was used. little has been &dquo;proper&dquo; punctuation Historically, emphasis being to the most element in the communication given important process-.-understand- the so that or in that the would- one react the ing message may perform nray be communicator desires. current school of calls itself by management thought Management then its modus is the and deter- Objectives; operandi determining objective the means which that can be achieved. Communication should by mining goal its the same strengthen discipline too; by adopting method--designed the to determine the desired or influence and to construct change message to effect that necessary change. To achieve the end--effective communication--.-it be to necessary may violate traditional So be it! Communication has come of many approaches. it its No it has become a in own should agp, discipline right. longer accept a second-class To whatever extent communication must position. necessary, make use of the aids and at its the devices many disposal. By developing it of 1Je http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png ABCA Bulletin SAGE

Business Communication Needs an Injection

Keim, Isaac W. J.
ABCA Bulletin , Volume 35 (3): 4 – Sep 1, 1972
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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0001-0383
DOI
10.1177/108056997203500303
Publisher site
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Abstract

Isaac W. J. Keim, III Delta College The field of communications has been controlled other forces long by literature been to the such as and has language. Emphasis given &dquo;proper&dquo; of words and dichotomous of words and whether arrangement &dquo;proper&dquo; meaning was used. little has been &dquo;proper&dquo; punctuation Historically, emphasis being to the most element in the communication given important process-.-understand- the so that or in that the would- one react the ing message may perform nray be communicator desires. current school of calls itself by management thought Management then its modus is the and deter- Objectives; operandi determining objective the means which that can be achieved. Communication should by mining goal its the same strengthen discipline too; by adopting method--designed the to determine the desired or influence and to construct change message to effect that necessary change. To achieve the end--effective communication--.-it be to necessary may violate traditional So be it! Communication has come of many approaches. it its No it has become a in own should agp, discipline right. longer accept a second-class To whatever extent communication must position. necessary, make use of the aids and at its the devices many disposal. By developing it of 1Je

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ABCA Bulletin – SAGE

Published: Sep 1, 1972

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