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American Journal of Small Business, Volume III, Number 4, April, 1979 Book Review WAYNE G. BROEHL, JR., Harvard University Press The Village Entrepreneur The Village Entrepreneur, by Wayne G. Broehl, Jr. is the result of a lengthy study of small agricultural businessmen in rural India. The study, jointly funded by the Ford Foundation and the Government of India, addresses two major questions: can a set of individual characteristics be identified which are positively correlated with entrepreneurship, and further, can these characteristics be developed to motivate heightened entrepreneurial behavior. The underlying assump tion of the study is that the entrepreneur can act as an agent for change and economic development in less developed countries. There are two ways to approach this book. On the one hand, it pre sents an analysis of the small rural fertilizer distributor in Southern India, and presents data which indicates that it is possible to isolate and develop members of this group who have certain entrepreneurial skills. The implication of these findings is that entrepreneurial individuals can be used as agents to spread new technology and aid economic development. On the other hand, the characteristics identi fied and the methods used to enhance these characteristics
American Journal of Small Business – SAGE
Published: Apr 1, 1979
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