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Book Review: How to Organize and Operate a Small Business

Book Review: How to Organize and Operate a Small Business American Journal of Small Business, Volume/, Number l,Ju/y, 1976 Book Review C. BAUMBACK, K. LAWYER, P. KELLY How to Organize and Operate a Small Business Prentice-Hall Inc., 5th edition, 1973 RICHARD C. CUBA, University of Baltimore This book, now in its fifth edition, continues to fill a need for people who wish to start their own business or improve an existing small business. The book is interesting, readable, and contains many specific pieces of advice and inspiration for the would-be independent enterpriser. A basic weakness, however, is that the scope is too excessive for one volume. The authors make an ambitious attempt to cover the full range of small business manage­ ment, from the initial decision to go into business, on to selecting location, financing, procurement and sale of merchandise, insurance and record-keeping, and much more; all this intending to cover any business whether manufacturing, sales or service­ oriented. There is even a section on business directed to international markets. Now at 612 pages (the size alone reflects the growing complexity of owning a business in America), the authors necessarily cut short on both concept and detail and take a middle road. The result is somewhere between a strictly http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Small Business SAGE

Book Review: How to Organize and Operate a Small Business

American Journal of Small Business , Volume 1 (1): 2 – Jul 1, 1976

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Publisher
SAGE
Copyright
© 1976 SAGE Publications
ISSN
0363-9428
eISSN
1540-6520
DOI
10.1177/104225877600100107
Publisher site
See Article on Publisher Site

Abstract

American Journal of Small Business, Volume/, Number l,Ju/y, 1976 Book Review C. BAUMBACK, K. LAWYER, P. KELLY How to Organize and Operate a Small Business Prentice-Hall Inc., 5th edition, 1973 RICHARD C. CUBA, University of Baltimore This book, now in its fifth edition, continues to fill a need for people who wish to start their own business or improve an existing small business. The book is interesting, readable, and contains many specific pieces of advice and inspiration for the would-be independent enterpriser. A basic weakness, however, is that the scope is too excessive for one volume. The authors make an ambitious attempt to cover the full range of small business manage­ ment, from the initial decision to go into business, on to selecting location, financing, procurement and sale of merchandise, insurance and record-keeping, and much more; all this intending to cover any business whether manufacturing, sales or service­ oriented. There is even a section on business directed to international markets. Now at 612 pages (the size alone reflects the growing complexity of owning a business in America), the authors necessarily cut short on both concept and detail and take a middle road. The result is somewhere between a strictly

Journal

American Journal of Small BusinessSAGE

Published: Jul 1, 1976

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