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American Journal of Small Business, Volume JI, Number 3, January, 1978 Book Reviews LORNA M. DANIELLS Business Information Sources University of California Press, 1976 Fortunate indeed is the entrepreneur whose need for new informa· tion is matched by the requisite skill - and time - to easily acquire it. For the novice or the experienced, Business Information Sources should prove an immensely practical and useful guide. Lorna Daniella is well qualified to write such a guide. Long associated with business research as head of the Reference Dept. of the Baker Library, Harvard University Graduate School of Business Administration, she is the compiler also of numerous Baker Library Mini-Lists (2-6 page annotated business bibliographies) and the more lengthy Business Reference Sources: An Annotated Guide for Harvard Business School Students. Business Information Sources was begun as a revision of Edwin T. Coman's Sources of Business Information published in 1964. It evolved instead into a somewhat different book though it continues the basic format of chapters covering fields such as "Marketing" (Chap. 18) or "Insurance and Real Estate" (Chap. 15), each containing selected lists of materials individually annotated along with instruction on research in those fields. This revision also boasts the expected
American Journal of Small Business – SAGE
Published: Jan 1, 1978
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