Access the full text.
Sign up today, get DeepDyve free for 14 days.
References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.
American Journal of Small Business, Volume II, Number 1, July, 1977 The chief weakness of this text is in the "gung-ho" approach to handling all situations. The impression is given that enthusiasm, a fighting spirit, and an indomitable will to win are the ingredients essential for an entrepreneur's success. All other ingredients such as a carefully detailed plan, a needed product or service, and the needed technology are relegated to secondary importance. It is noted that successful entrepreneurs are motivated chiefly by the desire to make a lot of money, and entrepreneurs with other motives must be content, at best, with a modest degree of success. This approach to entrepreneurial success is somewhat overdone in this text. Overall, this is an interesting, practical approach to the essentials of forming and nourishing the rapid growth of a firm. A wealth of references make it easy to learn the details about each area of action outlined in the text. JACK E. THORNTON, Virginia Commonwealth University JAMES S. NORRIS Advertising Reston Publishing Company, Inc. 1977 This book is ideally suited for those who are or will be involved in small business and who undertake advertising responsibilities. In the preface, the author indicates
American Journal of Small Business – SAGE
Published: Jul 1, 1977
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.