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Black Buyer Behavior

Black Buyer Behavior This article surveys research on black buying behavior and provides information needed to market more effectively to black consumers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

Black Buyer Behavior

Journal of Marketing , Volume 36 (4): 4 – Oct 1, 1972

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References (3)

Publisher
SAGE
Copyright
© 1972 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224297203600407
Publisher site
See Article on Publisher Site

Abstract

This article surveys research on black buying behavior and provides information needed to market more effectively to black consumers.

Journal

Journal of MarketingSAGE

Published: Oct 1, 1972

There are no references for this article.