Society American Mar~eting ----•NEWS•---- rent problems of distribution. It promotes the Correspondence concerning American interchange of experiences and ideas among its Marketing Society should be addressed to members. It encourages research. It brings to one of the national officers: light underlying trends affecting many different President, Paul H. Nystrom, Columbia lines of business. University, New York City. Vice-President, Royal E. Davis, Goodyear The Society aims not only to advance the knowledge and interests of its own members, Tire & Rubber Co., Akron, Ohio. Treasurer, J. Russell Doubman, Univer but also to make important contributions to eco sity of Pennsylvania, Philadelphia, Pa. nomic understanding and welfare. In so far as Secretary, .Frank R. Coutant, Pedlar & it accomplishes this constructive aim, the so ciety will weaken the force of ignorant or Ryan, Inc., 250 Park Avenue, New York demagogic attacks on marketing methods. City. Thus, the American Marketing Society ( 1) New Members synthesizes views and practices drawn from Following are new members added to So many separated fields and (2) supplies a com ciety's roll since the July issue of THE mon meeting-ground for all who are working JOURNAL: to make marketing more efficient and more use C. C.
American Marketing Journal – SAGE
Published: Oct 1, 1934