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Advertising and the Black Community

Advertising and the Black Community An opportunity exists for advertising to improve its social image by giving more attention to the black community. The potential contributions of advertising lie not only in increased employment of blacks in advertising, but also in applying a market segmentation strategy which recognizes the heterogeneity of the black community. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

Advertising and the Black Community

Journal of Marketing , Volume 34 (4): 9 – Oct 1, 1970

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References (3)

Publisher
SAGE
Copyright
© 1970 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224297003400402
Publisher site
See Article on Publisher Site

Abstract

An opportunity exists for advertising to improve its social image by giving more attention to the black community. The potential contributions of advertising lie not only in increased employment of blacks in advertising, but also in applying a market segmentation strategy which recognizes the heterogeneity of the black community.

Journal

Journal of MarketingSAGE

Published: Oct 1, 1970

There are no references for this article.