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A Study of Attitudinal Factors in the Consulting Relationship with Minority-Owned Small Businesses1

A Study of Attitudinal Factors in the Consulting Relationship with Minority-Owned Small Businesses1 Eighty-one black businesses which received free consulting assistance from whites from 1968 to 1973 were studied with respect to entrepreneur motivation and consultant attitude as determinants for the success of the firm and the value of the consulting relationship.Success of the businesses was determined by their survival into 1976, and the value of the consulting relationships was estimated from the consulting reports.The white consultant's motivation was not significant whereas the black entrepreneur's attitude was most important. A valueless consulting relationship predicts a business failure whereas a valuable consulting relationship does not predict business success. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Small Business SAGE

A Study of Attitudinal Factors in the Consulting Relationship with Minority-Owned Small Businesses1

American Journal of Small Business , Volume 3 (2): 13 – Oct 1, 1978

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Publisher
SAGE
Copyright
© 1978 SAGE Publications
ISSN
0363-9428
eISSN
1540-6520
DOI
10.1177/104225877800300202
Publisher site
See Article on Publisher Site

Abstract

Eighty-one black businesses which received free consulting assistance from whites from 1968 to 1973 were studied with respect to entrepreneur motivation and consultant attitude as determinants for the success of the firm and the value of the consulting relationship.Success of the businesses was determined by their survival into 1976, and the value of the consulting relationships was estimated from the consulting reports.The white consultant's motivation was not significant whereas the black entrepreneur's attitude was most important. A valueless consulting relationship predicts a business failure whereas a valuable consulting relationship does not predict business success.

Journal

American Journal of Small BusinessSAGE

Published: Oct 1, 1978

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