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A Small College Develops a Business Communications Major

A Small College Develops a Business Communications Major SMALL COLLEGE DEVELOPS A BUSINESS COMMUNICATIONS MAJOR Robert L. Larkin Bentley College When the Gordon-Howell burst a academic frenzied report upon nervous, scene in the late had not become a full ’50s, Bentley four-year college. Plans were &dquo;on the board.&dquo; At that merely the School drawing time, Bentley of the all its students to a course Accounting, take original name, required called &dquo;Business Later was ambiguously Communications.&dquo; this course tag to read changed as the administration to Report Writing, college began reflect the shock waves then the American academic world at the mere traveling mention of At Gordon-Howell. we were as is often voiced in Bentley, sports &dquo;runnin’ scared.&dquo; circles, Much time has since then and and the events elapsed economically in the American scene of have well invali- the 18 months socially past pretty dated most of the conclusions in the Like it or Gordon--Howell report. not, liberal arts se are in fast retreat. A recent per Kiplinger report, hardly a scare that two- and more conventional publication, opines many four-year will close their doors forever in the next decade. The colleges implication is clear. Demands of this next will and the college generation rapidly change toward a http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png ABCA Bulletin SAGE

A Small College Develops a Business Communications Major

Larkin, Robert L.
ABCA Bulletin , Volume 37 (4): 5 – Dec 1, 1974
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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0001-0383
DOI
10.1177/108056997403700402
Publisher site
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Abstract

SMALL COLLEGE DEVELOPS A BUSINESS COMMUNICATIONS MAJOR Robert L. Larkin Bentley College When the Gordon-Howell burst a academic frenzied report upon nervous, scene in the late had not become a full ’50s, Bentley four-year college. Plans were &dquo;on the board.&dquo; At that merely the School drawing time, Bentley of the all its students to a course Accounting, take original name, required called &dquo;Business Later was ambiguously Communications.&dquo; this course tag to read changed as the administration to Report Writing, college began reflect the shock waves then the American academic world at the mere traveling mention of At Gordon-Howell. we were as is often voiced in Bentley, sports &dquo;runnin’ scared.&dquo; circles, Much time has since then and and the events elapsed economically in the American scene of have well invali- the 18 months socially past pretty dated most of the conclusions in the Like it or Gordon--Howell report. not, liberal arts se are in fast retreat. A recent per Kiplinger report, hardly a scare that two- and more conventional publication, opines many four-year will close their doors forever in the next decade. The colleges implication is clear. Demands of this next will and the college generation rapidly change toward a

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ABCA Bulletin – SAGE

Published: Dec 1, 1974

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