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A Problem in Inventory Control

A Problem in Inventory Control April· 1934 The AMERICAN MARKETING Volume I Number 2 Journal A Journal for the Advancement of Science in Mark.,eting JOHN W. WINGATE HE STUDY OF inventory or merchandise solescent and unseasonable goods tends to T control is important to the student of load down the shelves and make the total marketing because it points the way to sub- stock top-heavy and uninteresting to the cus­ stantial reductions in the cost of distribution tomer. This situation is true of both staple and ensures an even flow of merchandise and fashion merchandise. Frequently, a from producer to consumer. Merchandise grocery store will be out of ordinary articles control is simply an economical adjustment in every-day demand. Even in the better de­ of stocks to sales possibilities. It is an at- partment and specialty stores, a considerable tempt to keep goods flowing steadily into and proportion of the fashion merchandise is old, out of a store or warehouse, with no clogging and the proportion of the newer items at the of the movement and no drastic price reduc- price levels most customers want to pay is tions to purge the system. generally too small. It has been estimated Control tends to reduce http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Marketing Journal SAGE

A Problem in Inventory Control

Wingate, John W.
American Marketing Journal , Volume amj-1 (2): 6 – Apr 1, 1934
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Publisher
SAGE
Copyright
© 1934 American Marketing Association
ISSN
0193-1806
eISSN
1547-7185
DOI
10.1177/002224293400100201
Publisher site
See Article on Publisher Site

Abstract

April· 1934 The AMERICAN MARKETING Volume I Number 2 Journal A Journal for the Advancement of Science in Mark.,eting JOHN W. WINGATE HE STUDY OF inventory or merchandise solescent and unseasonable goods tends to T control is important to the student of load down the shelves and make the total marketing because it points the way to sub- stock top-heavy and uninteresting to the cus­ stantial reductions in the cost of distribution tomer. This situation is true of both staple and ensures an even flow of merchandise and fashion merchandise. Frequently, a from producer to consumer. Merchandise grocery store will be out of ordinary articles control is simply an economical adjustment in every-day demand. Even in the better de­ of stocks to sales possibilities. It is an at- partment and specialty stores, a considerable tempt to keep goods flowing steadily into and proportion of the fashion merchandise is old, out of a store or warehouse, with no clogging and the proportion of the newer items at the of the movement and no drastic price reduc- price levels most customers want to pay is tions to purge the system. generally too small. It has been estimated Control tends to reduce

Journal

American Marketing Journal – SAGE

Published: Apr 1, 1934

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