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R. Lesikar (1977)
Report writing for business
D. Level (1972)
Communication EffectivenessJournal of Business Communication, 10
E. Balassi (1973)
Changing Concepts in Business CommunicationsJournal of Business Communication, 10
A PRACTICAL PLAN FOR TEACHING ORAL COMMUNICATION IN THE BUSINESS COMMUNICATION COURSE Pernell of Wisconsin—Whitewater Hayes Hewing, University in oral and Several I to include oral com- Topics communication, listening, years ago, began other on nonwritten communication munication in a course in business communication topics appear to be in business communica- I teach to and seniors at the of gaining popularity juniors University and oral tion, communication has Wisconsin-Whitewater. oral communica- Including apparently assumed in some courses than tion in this course was no as the greater importance easy undertaking in others. Dale As Level noted: course was overcrowded with activities, already &dquo;There has been a none of which I I could exclude. long-standing controversy thought within our ranks over which communication meth- Before efforts to include oral communication my od-oral or written-is the more effective. Most in the communication 50 course, approximately textbooks conclude with a or ’it of to the course was devoted draw, say, depends percent report writing, on the situation.’ Most to mis- some studies have 30 to letter and 20 recently, percent percent writing, included a combination oral and written as a cellaneous which included: General Writ- topics (1) method. Few have to relate
ABCA Bulletin – SAGE
Published: Dec 1, 1977
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