Abstract

Cancer Risk Communication—What We Know var callbackToken='505FD11B5A88BFA'; var subCode='oupjournal_sub'; var gAuthTimeStamp = '2015-11-11T15:52:16.445-08:00'; var gSessionId = 'D8Z3xEZLR32yObxncUHeXA'; var gAuthzRequired = 'false'; var gAuthnMethods1 = 'ip'; var gAuthnMethods2 = 'ip'; var gAuthnIPs = '64.13.143.102'; var gAuthnIndividuals = ''; var gAuthnInstitutions = '151647456'; MathJax.Hub.Config({ tex2jax: { inlineMath: (("$","$"),("\\(","\\)")), processClass: "tex2jax_process|mathjax" } }); MathJax.Hub.Queue(function() { gColTempResize = true; fixColHeights(1); gColTempResize = false; }); var siqDOI = encodeURIComponent(""); var siqIsOpenAccess = encodeURIComponent(""); var siqPubDate = encodeURIComponent("19990101"); if (siqDOI.length == 0) { siqDOI = "UNKNOWN"; } if (gAuthnIndividuals.length != 0) { if (gAuthnInstitutions.length != 0) { authnEntity = encodeURIComponent(gAuthnIndividuals + ',' + gAuthnInstitutions); } else { authnEntity = encodeURIComponent(gAuthnIndividuals); } } else { authnEntity = encodeURIComponent(gAuthnInstitutions); } var commonString = 'authSessionId=' + gSessionId + String.fromCharCode(0x26) + 'authzRequired=' + gAuthzRequired + String.fromCharCode(0x26) + 'authentication_method=' + encodeURIComponent(gAuthnMethods2) + String.fromCharCode(0x26) + 'authnIPs=' + gAuthnIPs + String.fromCharCode(0x26) + 'authnInstitutions=' + authnEntity; var gPageId = "pageid-content"; var gVariant = "extract"; // Not completely done var eventType = "extract"; var accessType; if (siqIsOpenAccess == 'true') { accessType = 'SOA'; } else { accessType = 'subscription'; } var NTPT_PGEXTRA = commonString + String.fromCharCode(0x26) + 'event_type=' + eventType + String.fromCharCode(0x26) + 'publication_date=' + siqPubDate + String.fromCharCode(0x26) + 'access_type=' + accessType + String.fromCharCode(0x26) + 'doi=' + siqDOI ; // alert("NTPT_PGEXTRA is " + NTPT_PGEXTRA); We use cookies to enhance your experience on our website. By continuing to use our website, you are agreeing to our use of cookies. You can change your cookie settings at any time. Find out more Skip Navigation Oxford Journals Contact Us My Basket My Account JNCI Monographs About This Journal Contact This Journal Subscriptions View Current Issue (Volume 2015 Issue 51 May 2015) Archive Search Institution: :: Sign In as Personal Subscriber Oxford Journals Medicine & Health JNCI Monographs Volume 1999 Issue 25 Pp. 182-185. Cancer Risk Communication—What We Know Elaine B. Arkin Correspondence to: Elaine B. Arkin, Porter Novelli, 3435 N. 14th St., Arlington, VA 22201. I ntroduction Participants in this session were charged with identifying “best practices” in cancer risk communication for mass media and interpersonal communication. The participants discussed a variety of factors that contribute to effectively communicating about cancer risks, beginning with understanding the message receiver. Participants explored the continuum of steps and decisions that contribute to best practice and how to ensure that decisions made in each stage of this complex communication process contribute to effective communication. B ackground The public is fed a steady diet of risk information. For cancer, this includes information about the risks of certain cancers (e.g., breast cancer), lifestyles that increase the odds of getting cancer (tobacco use), cancer-related environmental exposures (asbestos), risk-reduction practices (eating five fruits and vegetables a day), and risk trade-offs (medical treatments that may increase cancer risks). Information about risks is communicated in a variety of ways: Research findings are reported in scientific journals and then in the news; public policy deliberations are shared through conferences and published reports; and planned communication campaigns address longer-term problems, such as asbestos exposure and radiation fallout. For the mass media, news about risks can be an attention getter, so it is an attractive kind of story to cover. Often, the risk news story is incomplete—partially because of inherent time and space limitations and partially because the complexities of risks could not practically be explored in most news venues. Even explaining these complexities to news reporters is a challenge; for example, the National Cancer Institute receives over 12 000 media inquiries each year, almost always with short response deadlines that limit the depth of information that can be provided or used. In addition, the number of channels that provide access to news and health information is increasing rapidly, with an explosion of cable television programs and World Wide Web sites offering health … (Full Text of this Article) « Previous | Next Article » Table of Contents This Article J Natl Cancer Inst Monogr (1999) 1999 (25): 182-185. 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