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Urban DramatUrgy The Global Art Project of JR Bertie Ferdman âWELCOME TO THE INSIDE OUT PROJECT. A collaboration between the artist JR, the TED prize, and you.â he excerpt above is on the home page of Inside Out (www.insideoutproject .net), a large-scale participatory art project âthat transforms messages of personal identity into pieces of artistic work.â1 The premise is straightforward: you upload a black-and-white portrait of yourself, along with a statement regarding the social change you desire, or what you stand for, or what you care about in this world. Your uploaded digital image is made into an oversized poster and sent back to you, for you to exhibit (paste) in your local community, anywhere that is public, no permit necessary. As the Website explains: People can participate as an individual or in a group; posters can be placed anywhere, from a solitary image in an office window to a wall of portraits on an abandoned building or a full stadium. These exhibitions will be documented, archived and viewable virtually. The artist behind this global art project is JR, the recent TED prize winner now turned international art star, thanks largely to this TED glory and its subsequent
PAJ: A Journal of Performance and Art – MIT Press
Published: Sep 1, 2012
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