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References (9)
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Text als Landschaft, -
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The German printed original reads: “Ich will die asphaltierten Freeways. Ich liebe Dinge, die offen daliegen, flach sind, sauber. Ich interessiere mich nicht mehr für die Kanten der Dinge.
- Publisher
- MIT Press
- Copyright
- © 2003 ISAST
- Subject
- Articles; Groove, Pit and Wave: Recording, Transmission and Music
- ISSN
- 0961-1215
- eISSN
- 1531-4812
- DOI
- 10.1162/096112104322750809
- Publisher site
- See Article on Publisher Site
Abstract
This article presents the basic elements and strategies of a generative theory of artifacts, the Theorie der Werkgenese . Starting with a narrative reconstruction of Mike Mills's TV commercial for Adidas, the text briefly outlines a history of aleatoric games and heuristic strategies in the classical avantgarde as well as in postmodern follow-ups and late-20th-century pop music. Finally, the various fictions conveyed by the commercial are narrated in a new way, demonstrating generative analysis.
Journal
Leonardo Music Journal – MIT Press
Published: Dec 1, 2003