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With the advent of comparison websites and increased consumer choice, services and products can often become one of many, attracting business using the power of pricing. In Jason Ratcliffe's fourth column on building a brand, he discusses the importance of decommoditisation and how ‘escaping the commodity trap’ can result in increased profit margins and loyalty to medical aesthetic clinics
Journal of Aesthetic Nursing – Mark Allen Group
Published: Nov 2, 2014
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