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The benefits of service decommoditisation and market segmentation for your clinic

The benefits of service decommoditisation and market segmentation for your clinic With the advent of comparison websites and increased consumer choice, services and products can often become one of many, attracting business using the power of pricing. In Jason Ratcliffe's fourth column on building a brand, he discusses the importance of decommoditisation and how ‘escaping the commodity trap’ can result in increased profit margins and loyalty to medical aesthetic clinics http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Aesthetic Nursing Mark Allen Group

The benefits of service decommoditisation and market segmentation for your clinic

Journal of Aesthetic Nursing , Volume 3 (9): 2 – Nov 2, 2014

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Publisher
Mark Allen Group
Copyright
Copyright © 2014 MA Healthcare Ltd
ISSN
2050-3717
eISSN
2052-2878
DOI
10.12968/joan.2014.3.9.460
Publisher site
See Article on Publisher Site

Abstract

With the advent of comparison websites and increased consumer choice, services and products can often become one of many, attracting business using the power of pricing. In Jason Ratcliffe's fourth column on building a brand, he discusses the importance of decommoditisation and how ‘escaping the commodity trap’ can result in increased profit margins and loyalty to medical aesthetic clinics

Journal

Journal of Aesthetic NursingMark Allen Group

Published: Nov 2, 2014

There are no references for this article.