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Recognising the ideal client: using personas to enhance your brand communications

Recognising the ideal client: using personas to enhance your brand communications In his third article on brand development, Jason Ratcliffe highlights the benefits of incorporating client personas into clinic marketing programmes. Persona-based marketing can be used for several client groups who present to aesthetic clinics. By building the persona of busy sales manager ‘Jo’, Jason links information about her career, media use and lifestyle to potential aesthetic clinic communications http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Aesthetic Nursing Mark Allen Group

Recognising the ideal client: using personas to enhance your brand communications

Journal of Aesthetic Nursing , Volume 3 (8): 2 – Oct 2, 2014

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Publisher
Mark Allen Group
Copyright
Copyright © 2014 MA Healthcare Limited
ISSN
2050-3717
eISSN
2052-2878
DOI
10.12968/joan.2014.3.8.410
Publisher site
See Article on Publisher Site

Abstract

In his third article on brand development, Jason Ratcliffe highlights the benefits of incorporating client personas into clinic marketing programmes. Persona-based marketing can be used for several client groups who present to aesthetic clinics. By building the persona of busy sales manager ‘Jo’, Jason links information about her career, media use and lifestyle to potential aesthetic clinic communications

Journal

Journal of Aesthetic NursingMark Allen Group

Published: Oct 2, 2014

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