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Media, marketing and mass advertising: managing patient expectations

Media, marketing and mass advertising: managing patient expectations Cosmetic procedures are increasingly featured in the media via marketing, advertising, TV programmes and magazine articles. A growing body of research has found that exposure to the media can influence individuals' motivations for and attitudes towards cosmetic procedures. These findings are particularly relevant for aesthetic providers because patients' expectations for treatments may be coloured http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Aesthetic Nursing Mark Allen Group

Media, marketing and mass advertising: managing patient expectations

Paraskeva, Nicole
Journal of Aesthetic Nursing , Volume 4 (5): 2 – Jun 2, 2015
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Publisher
Mark Allen Group
Copyright
Copyright © 2015 MA Healthcare Limited
ISSN
2050-3717
eISSN
2052-2878
DOI
10.12968/joan.2015.4.5.236
Publisher site
See Article on Publisher Site

Abstract

Cosmetic procedures are increasingly featured in the media via marketing, advertising, TV programmes and magazine articles. A growing body of research has found that exposure to the media can influence individuals' motivations for and attitudes towards cosmetic procedures. These findings are particularly relevant for aesthetic providers because patients' expectations for treatments may be coloured

Journal

Journal of Aesthetic Nursing – Mark Allen Group

Published: Jun 2, 2015

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