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Learning from screenwriting techniques: how to tell your patient's story, not yours

Learning from screenwriting techniques: how to tell your patient's story, not yours All great stories feature elements of struggle and success. But what can aesthetic clinic owners learn from the techniques used by successful Hollywood screenwriters to create a blockbuster script, and how do they apply the key principles to their brand? Jason Ratcliffe discusses why it is essential to have the patient's story, rather than the clinic's, at the heart of all marketing efforts http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Aesthetic Nursing Mark Allen Group

Learning from screenwriting techniques: how to tell your patient's story, not yours

Journal of Aesthetic Nursing , Volume 7 (4): 2 – May 2, 2018

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Publisher
Mark Allen Group
Copyright
Copyright © 2018 MA Healthcare Limited
ISSN
2050-3717
eISSN
2052-2878
DOI
10.12968/joan.2018.7.4.226
Publisher site
See Article on Publisher Site

Abstract

All great stories feature elements of struggle and success. But what can aesthetic clinic owners learn from the techniques used by successful Hollywood screenwriters to create a blockbuster script, and how do they apply the key principles to their brand? Jason Ratcliffe discusses why it is essential to have the patient's story, rather than the clinic's, at the heart of all marketing efforts

Journal

Journal of Aesthetic NursingMark Allen Group

Published: May 2, 2018

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