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Keeping the media interested: creating a story when there is no news at the clinic

Keeping the media interested: creating a story when there is no news at the clinic Whether you work on your own or are employed by an organisation, there are many ways to create a buzz around your clinic, even when there is nothing new to report. In her regular column providing PR advice, Kate Zadah recommends several ways to build positive relationships with the media by generating interesting local or national news stories http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Aesthetic Nursing Mark Allen Group

Keeping the media interested: creating a story when there is no news at the clinic

Journal of Aesthetic Nursing , Volume 1 (5): 2 – Nov 1, 2012

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Publisher
Mark Allen Group
Copyright
Copyright © 2012 MA Healthcare Limited
ISSN
2050-3717
eISSN
2052-2878
DOI
10.12968/joan.2012.1.5.272
Publisher site
See Article on Publisher Site

Abstract

Whether you work on your own or are employed by an organisation, there are many ways to create a buzz around your clinic, even when there is nothing new to report. In her regular column providing PR advice, Kate Zadah recommends several ways to build positive relationships with the media by generating interesting local or national news stories

Journal

Journal of Aesthetic NursingMark Allen Group

Published: Nov 1, 2012

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