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How to use patient testimonials to your aesthetic clinic's advantage

How to use patient testimonials to your aesthetic clinic's advantage A good review can create positive brand association with your clinic before a potential customer even steps foot in the door. In her regular practice management column, Barbara Deakin offers aesthetic practitioners advice on the use of testimonials for clinic PR and marketing purposes. She also identifies what makes a good testimonial and explores whether testimonials are essential for success http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Aesthetic Nursing Mark Allen Group

How to use patient testimonials to your aesthetic clinic's advantage

Deakin, Barbara
Journal of Aesthetic Nursing , Volume 4 (1): 2 – Feb 2, 2015
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Publisher
Mark Allen Group
Copyright
Copyright © 2015 MA Healthcare Limited
ISSN
2050-3717
eISSN
2052-2878
DOI
10.12968/joan.2015.4.1.44
Publisher site
See Article on Publisher Site

Abstract

A good review can create positive brand association with your clinic before a potential customer even steps foot in the door. In her regular practice management column, Barbara Deakin offers aesthetic practitioners advice on the use of testimonials for clinic PR and marketing purposes. She also identifies what makes a good testimonial and explores whether testimonials are essential for success

Journal

Journal of Aesthetic Nursing – Mark Allen Group

Published: Feb 2, 2015

There are no references for this article.