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Evaluating the performance of your PR team through key performance indicators

Evaluating the performance of your PR team through key performance indicators If you have made the decision to invest in the services of a PR team, you will want to see positive, measurable results in return. It is therefore important to evaluate PR performance on a regular basis. In her column, PR Professional Kate Zadah suggests several specific key performance indicators from which to measure the success of your campaign and decide how to move forward with your budgeting http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Aesthetic Nursing Mark Allen Group

Evaluating the performance of your PR team through key performance indicators

Journal of Aesthetic Nursing , Volume 2 (6): 2 – Jul 1, 2013

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Publisher
Mark Allen Group
Copyright
Copyright © 2013 MA Healthcare Limited
ISSN
2050-3717
eISSN
2052-2878
DOI
10.12968/joan.2013.2.6.308
Publisher site
See Article on Publisher Site

Abstract

If you have made the decision to invest in the services of a PR team, you will want to see positive, measurable results in return. It is therefore important to evaluate PR performance on a regular basis. In her column, PR Professional Kate Zadah suggests several specific key performance indicators from which to measure the success of your campaign and decide how to move forward with your budgeting

Journal

Journal of Aesthetic NursingMark Allen Group

Published: Jul 1, 2013

There are no references for this article.