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If you have made the decision to invest in the services of a PR team, you will want to see positive, measurable results in return. It is therefore important to evaluate PR performance on a regular basis. In her column, PR Professional Kate Zadah suggests several specific key performance indicators from which to measure the success of your campaign and decide how to move forward with your budgeting
Journal of Aesthetic Nursing – Mark Allen Group
Published: Jul 1, 2013
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