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The gendered digital turn: Canadian mayors on social media

The gendered digital turn: Canadian mayors on social media Women continue to occupy lesser positions of power at all political levels in Canada, although scholars still argue on the accessibility of municipal politics to women. However, no previous study has systematically examined the gender ratio of mayors across Canada, as well as their (active) use of social media platforms in a professional capacity. Using novel data, this study examines the variation in social media adoption and active use by gender outside of an electoral campaign. Results show that there is a higher proportion of women mayors who have a Facebook page, as well as Twitter and Instagram accounts and who actively use them outside of electoral campaigns, when compared with men mayors’ social media practices. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information Polity IOS Press

The gendered digital turn: Canadian mayors on social media

Information Polity , Volume 26 (2): 15 – Jun 3, 2021

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Publisher
IOS Press
Copyright
Copyright © 2021 © 2021 – IOS Press. All rights reserved.
ISSN
1570-1255
eISSN
1875-8754
DOI
10.3233/IP-200301
Publisher site
See Article on Publisher Site

Abstract

Women continue to occupy lesser positions of power at all political levels in Canada, although scholars still argue on the accessibility of municipal politics to women. However, no previous study has systematically examined the gender ratio of mayors across Canada, as well as their (active) use of social media platforms in a professional capacity. Using novel data, this study examines the variation in social media adoption and active use by gender outside of an electoral campaign. Results show that there is a higher proportion of women mayors who have a Facebook page, as well as Twitter and Instagram accounts and who actively use them outside of electoral campaigns, when compared with men mayors’ social media practices.

Journal

Information PolityIOS Press

Published: Jun 3, 2021

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