Access the full text.
Sign up today, get DeepDyve free for 14 days.
Travis Ridout, A. Walter (2015)
Party system change and negative campaigning in New ZealandParty Politics, 21
A. Chadwick, Jennifer Stromer-Galley (2016)
Digital Media, Power, and Democracy in Parties and Election CampaignsThe International Journal of Press/Politics, 21
Jennifer Stromer-Galley (2013)
Presidential Campaigning in the Internet Age
Kane Hopkins, Donald Matheson (2005)
Blogging the New Zealand Election: The Impact of New Media Practices on the Old GamePolitical Science, 57
R. Johnston, C. Pattie (2002)
Campaigning and split-ticket voting in new electoral systems: the first MMP elections in New Zealand, Scotland and WalesElectoral Studies, 21
Olivier Jutel (2017)
Affective Media, Cyberlibertarianism and the New Zealand Internet PartytripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society, 15
D. Lilleker, Jens Tenscher, V. Štětka (2015)
Towards hypermedia campaigning? Perceptions of new media's importance for campaigning by party strategists in comparative perspectiveInformation, Communication & Society, 18
Lincoln Dahlberg (2006)
Computer-Mediated Communication and The Public Sphere: A Critical AnalysisJ. Comput. Mediat. Commun., 7
Todd Graham, D. Jackson, M. Broersma (2016)
New platform, old habits? Candidates’ use of Twitter during the 2010 British and Dutch general election campaignsNew Media & Society, 18
P. Chen, Peter Smith (2010)
Adoption and Use of Digital Media in Election Campaigns: Australia, Canada and New Zealand Compared, 1
M. Higgs (2009)
The Good, the Bad and the Ugly: Leadership and NarcissismJournal of Change Management, 9
J. Street (2004)
Celebrity Politicians: Popular Culture and Political RepresentationThe British Journal of Politics and International Relations, 6
Lincoln Dahlberg (2010)
Cyber-Libertarianism 2.0: A Discourse Theory/Critical Political Economy ExaminationCultural Politics, 6
Rachel Gibson, Stephen Ward (2002)
Virtual Campaigning: Australian Parties and the Impact of the InternetAustralian Journal of Political Science, 37
Gabriella Coleman (2011)
Hacker Politics and PublicsPublic Culture, 23
Scott Robertson, Ravikiran Vatrapu, Richard Medina (2010)
Off the wall political discourse: Facebook use in the 2008 U.S. presidential electionInf. Polity, 15
Peter Dahlgren (2005)
The Internet, Public Spheres, and Political Communication: Dispersion and DeliberationPolitical Communication, 22
B. Loader, Dan Mercea (2011)
NETWORKING DEMOCRACY?Information, Communication & Society, 14
A. Bruns, Tim Highfield (2013)
POLITICAL NETWORKS ON TWITTERInformation, Communication & Society, 16
Michael Xenos, Ariadne Vromen, B. Loader (2014)
The great equalizer? Patterns of social media use and youth political engagement in three advanced democraciesInformation, Communication & Society, 17
The development of the Internet and social platforms was expected to have a profound impact on citizens’ ability to influence politics, transforming traditional methods of political communication. This article examines the digital campaign strategy of the Internet MANA alliance during the 2014 New Zealand General Election. Internet MANA adopted digital strategies that had proven successful overseas and had the potential to radically transform New Zealand politics. The campaign, however, culminated in a disastrous electoral defeat. The article argues that online media strategies alone cannot explain election outcomes. Instead, we need to explore the ways in which digital campaign strategies interact with the electoral system, mainstream media and political ‘brands’. Going beyond the specifics of New Zealand politics, this article raises questions about the role of technology on political communication practices.
Information Polity – IOS Press
Published: Jan 1, 2018
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.