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Technology, popular culture and everyday life: The electoral defeat of New Zealand Internet MANA

Technology, popular culture and everyday life: The electoral defeat of New Zealand Internet MANA The development of the Internet and social platforms was expected to have a profound impact on citizens’ ability to influence politics, transforming traditional methods of political communication. This article examines the digital campaign strategy of the Internet MANA alliance during the 2014 New Zealand General Election. Internet MANA adopted digital strategies that had proven successful overseas and had the potential to radically transform New Zealand politics. The campaign, however, culminated in a disastrous electoral defeat. The article argues that online media strategies alone cannot explain election outcomes. Instead, we need to explore the ways in which digital campaign strategies interact with the electoral system, mainstream media and political ‘brands’. Going beyond the specifics of New Zealand politics, this article raises questions about the role of technology on political communication practices. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information Polity IOS Press

Technology, popular culture and everyday life: The electoral defeat of New Zealand Internet MANA

Information Polity , Volume 23 (1): 14 – Jan 1, 2018

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References (20)

Publisher
IOS Press
Copyright
Copyright © 2018 © 2018 – IOS Press and the authors. All rights reserved
ISSN
1570-1255
eISSN
1875-8754
DOI
10.3233/IP-170038
Publisher site
See Article on Publisher Site

Abstract

The development of the Internet and social platforms was expected to have a profound impact on citizens’ ability to influence politics, transforming traditional methods of political communication. This article examines the digital campaign strategy of the Internet MANA alliance during the 2014 New Zealand General Election. Internet MANA adopted digital strategies that had proven successful overseas and had the potential to radically transform New Zealand politics. The campaign, however, culminated in a disastrous electoral defeat. The article argues that online media strategies alone cannot explain election outcomes. Instead, we need to explore the ways in which digital campaign strategies interact with the electoral system, mainstream media and political ‘brands’. Going beyond the specifics of New Zealand politics, this article raises questions about the role of technology on political communication practices.

Journal

Information PolityIOS Press

Published: Jan 1, 2018

There are no references for this article.