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Off the wall political discourse: Facebook use in the 2008 U.S. presidential election

Off the wall political discourse: Facebook use in the 2008 U.S. presidential election Both candidates and voters have increased their use of the Internet for political campaigns. Candidates have adopted many internet tools, including social networking websites, for the purposes of communicating with constituents and voters, collecting donations, fostering community, and organizing events. On the other side, voters have adopted Internet tools such as blogs and social networking sites to relate to candidates, engage in political dialogue, pursue activist causes, and share information. In this paper we examine two years of posts on the Facebook walls of the three major contenders for the U.S. Presidency in 2008: Barack Obama, Hillary Clinton, and John McCain. We analyze participation patterns of usage along dimensions of breadth and frequency, and interpret them in terms of the concept of the "public sphere". http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information Polity IOS Press

Off the wall political discourse: Facebook use in the 2008 U.S. presidential election

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Publisher
IOS Press
Copyright
Copyright © 2010 by IOS Press, Inc
ISSN
1570-1255
eISSN
1875-8754
DOI
10.3233/IP-2010-0196
Publisher site
See Article on Publisher Site

Abstract

Both candidates and voters have increased their use of the Internet for political campaigns. Candidates have adopted many internet tools, including social networking websites, for the purposes of communicating with constituents and voters, collecting donations, fostering community, and organizing events. On the other side, voters have adopted Internet tools such as blogs and social networking sites to relate to candidates, engage in political dialogue, pursue activist causes, and share information. In this paper we examine two years of posts on the Facebook walls of the three major contenders for the U.S. Presidency in 2008: Barack Obama, Hillary Clinton, and John McCain. We analyze participation patterns of usage along dimensions of breadth and frequency, and interpret them in terms of the concept of the "public sphere".

Journal

Information PolityIOS Press

Published: Jan 1, 2010

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