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Knowing your publics: The use of social media analytics in local government

Knowing your publics: The use of social media analytics in local government The analysis of social media data promises significant new ways of knowingpublics, but an understanding of the value of social media analytics fordifferent organizations in practice is only just emerging. Drawing onresearch conducted with two city councils in the UK, this article examinesthe current and potential use of social media analytics in local government.We outline a range of purposes that social media analytics might serve - from communication and public relations to public consultation andengagement - and consider the factors that shape or are likely to shapehow analytics tools are adopted. We conclude by pointing to a democraticdilemma facing local government: at a time of austerity measures andfinancial constraints,reaching out to the public and fostering public engagement becomesmore important just as councils have fewer resources to invest in it. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information Polity IOS Press

Knowing your publics: The use of social media analytics in local government

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Publisher
IOS Press
Copyright
Copyright © 2015 IOS Press and the authors. All rights reserved
ISSN
1570-1255
eISSN
1875-8754
DOI
10.3233/IP-150376
Publisher site
See Article on Publisher Site

Abstract

The analysis of social media data promises significant new ways of knowingpublics, but an understanding of the value of social media analytics fordifferent organizations in practice is only just emerging. Drawing onresearch conducted with two city councils in the UK, this article examinesthe current and potential use of social media analytics in local government.We outline a range of purposes that social media analytics might serve - from communication and public relations to public consultation andengagement - and consider the factors that shape or are likely to shapehow analytics tools are adopted. We conclude by pointing to a democraticdilemma facing local government: at a time of austerity measures andfinancial constraints,reaching out to the public and fostering public engagement becomesmore important just as councils have fewer resources to invest in it.

Journal

Information PolityIOS Press

Published: Nov 25, 2015

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