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What matters most? Investigating the role of perceived risk and trust in the acceptance of social networks for political communication

What matters most? Investigating the role of perceived risk and trust in the acceptance of social... The use of social networks for political purposes has attracted much academic attention. The aim of this research is to discover the role of perceived risk and trust in the acceptance of social networks for e-participation. We use the established technology acceptance model (TAM), but also build on social exchange theory to incorporate the interpersonal effects perceived risk and trust. These interpersonal effects come into play in the context of the social web and are not considered in TAM. First, we test a model that incorporates perceived risk, and second, we add trust to the risk considerations to reveal whether one of these two has a greater influence on acceptance. We thereby reveal the multiple facets of trust and risk that significantly influence usage behaviour. Our study adds to the multi-disciplinary nature of the field of electronic government research by merging research on IS acceptance, social networks, and political participation. Keywords: e-participation; risk; trust; social networks; TAM; technology acceptance model; electronic government; e-democracy; acceptance; Facebook; political communication. Copyright © 2015 Inderscience Enterprises Ltd. Reference to this paper should be made as follows: Kollmann, T., Kayser, I. and Stöckmann, C. (2015) ` and trust in the acceptance of social http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Electronic Government, an International Journal Inderscience Publishers

What matters most? Investigating the role of perceived risk and trust in the acceptance of social networks for political communication

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Publisher
Inderscience Publishers
Copyright
Copyright © 2015 Inderscience Enterprises Ltd.
ISSN
1740-7494
eISSN
1740-7508
DOI
10.1504/EG.2015.071410
Publisher site
See Article on Publisher Site

Abstract

The use of social networks for political purposes has attracted much academic attention. The aim of this research is to discover the role of perceived risk and trust in the acceptance of social networks for e-participation. We use the established technology acceptance model (TAM), but also build on social exchange theory to incorporate the interpersonal effects perceived risk and trust. These interpersonal effects come into play in the context of the social web and are not considered in TAM. First, we test a model that incorporates perceived risk, and second, we add trust to the risk considerations to reveal whether one of these two has a greater influence on acceptance. We thereby reveal the multiple facets of trust and risk that significantly influence usage behaviour. Our study adds to the multi-disciplinary nature of the field of electronic government research by merging research on IS acceptance, social networks, and political participation. Keywords: e-participation; risk; trust; social networks; TAM; technology acceptance model; electronic government; e-democracy; acceptance; Facebook; political communication. Copyright © 2015 Inderscience Enterprises Ltd. Reference to this paper should be made as follows: Kollmann, T., Kayser, I. and Stöckmann, C. (2015) ` and trust in the acceptance of social

Journal

Electronic Government, an International JournalInderscience Publishers

Published: Jan 1, 2015

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