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Understanding the mediating role of trust in explaining initiators' signing intentions on crowdsourcing platforms

Understanding the mediating role of trust in explaining initiators' signing intentions on... As the most promising and emerging Web 2.0-based application, crowdsourcing has attracted considerable attention over the years, thus facilitating the connectivity and collaboration of societies. However, despite the continuous implementation, a common phenomenon exists, i.e. lack of trust among crowdsourcing participants. Such lack may result in a lower rate of contract signing. The purpose of this study is to identity cognitive and affective determinants of initiators' willingness to sign a contract towards trust, and to understand the process of trust model in determining the trust formation mechanism. Results indicate perceived accreditation, network externality, absorptive capacity, track record and social capital are important in forming initiators' trust towards crowdsourcing platforms and bidders, which in turn will promote their signing intention. This study is unique in that it applies trust Copyright © 2017 Inderscience Enterprises Ltd. Y. Liu et al. theory to propose a crowdsourcing trust model that incorporates bidder- and platform-related variables as determinants to predict initiators' willingness to sign a contract. Keywords: crowdsourcing; cognitive trust; affective trust; initiators; bidders. Reference to this paper should be made as follows: Liu, Y., Zhao, J., Wang, T. and Kang, M. (2017) ` in explaining initiators' signing intentions on crowdsourcing platforms', Int. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Services Operations and Informatics Inderscience Publishers

Understanding the mediating role of trust in explaining initiators' signing intentions on crowdsourcing platforms

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Publisher
Inderscience Publishers
Copyright
Copyright © 2017 Inderscience Enterprises Ltd.
ISSN
1741-539X
eISSN
1741-5403
DOI
10.1504/IJSOI.2017.081508
Publisher site
See Article on Publisher Site

Abstract

As the most promising and emerging Web 2.0-based application, crowdsourcing has attracted considerable attention over the years, thus facilitating the connectivity and collaboration of societies. However, despite the continuous implementation, a common phenomenon exists, i.e. lack of trust among crowdsourcing participants. Such lack may result in a lower rate of contract signing. The purpose of this study is to identity cognitive and affective determinants of initiators' willingness to sign a contract towards trust, and to understand the process of trust model in determining the trust formation mechanism. Results indicate perceived accreditation, network externality, absorptive capacity, track record and social capital are important in forming initiators' trust towards crowdsourcing platforms and bidders, which in turn will promote their signing intention. This study is unique in that it applies trust Copyright © 2017 Inderscience Enterprises Ltd. Y. Liu et al. theory to propose a crowdsourcing trust model that incorporates bidder- and platform-related variables as determinants to predict initiators' willingness to sign a contract. Keywords: crowdsourcing; cognitive trust; affective trust; initiators; bidders. Reference to this paper should be made as follows: Liu, Y., Zhao, J., Wang, T. and Kang, M. (2017) ` in explaining initiators' signing intentions on crowdsourcing platforms', Int.

Journal

International Journal of Services Operations and InformaticsInderscience Publishers

Published: Jan 1, 2017

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