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Understanding political participation on Facebook: the moderating role of intrinsic motivation

Understanding political participation on Facebook: the moderating role of intrinsic motivation Social networking sites such as Facebook become increasingly important for political purposes, such as discussions and opinion sharing. But there is a lack of research on the motivations underlying the acceptance decision of an individual to use Facebook for political purposes. The extrinsic motivation given by the technology acceptance model (TAM) determinants are well tested in the literature. However, intrinsic factors come into play in the realm of e–participation, because political participation is associated with values. We empirically test and proof three intrinsic motivations as interaction effects to add to the discussion of the use of Facebook as an innovative means of political participation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Electronic Government, an International Journal Inderscience Publishers

Understanding political participation on Facebook: the moderating role of intrinsic motivation

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1740-7494
eISSN
1740-7508
DOI
10.1504/EG.2013.058786
Publisher site
See Article on Publisher Site

Abstract

Social networking sites such as Facebook become increasingly important for political purposes, such as discussions and opinion sharing. But there is a lack of research on the motivations underlying the acceptance decision of an individual to use Facebook for political purposes. The extrinsic motivation given by the technology acceptance model (TAM) determinants are well tested in the literature. However, intrinsic factors come into play in the realm of e–participation, because political participation is associated with values. We empirically test and proof three intrinsic motivations as interaction effects to add to the discussion of the use of Facebook as an innovative means of political participation.

Journal

Electronic Government, an International JournalInderscience Publishers

Published: Jan 1, 2013

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