Get 20M+ Full-Text Papers For Less Than $1.50/day. Subscribe now for You or Your Team.

Learn More →

Understanding ethnic bleaching behaviours of the animation character designs and its determinants in Malaysia: a social cognitive theory perspective

Understanding ethnic bleaching behaviours of the animation character designs and its determinants... This study has aimed to determine the factors that influence the ethnic bleaching behaviours towards the student's creation of animation character designs in Malaysia. Qualitative and quantitative research methods were utilised with 44 informants, and 177 respondents of students and lecturers from three universities in Malaysia participated in the data collection process. The findings have shown the factors that impact the ethnic bleaching phenomenon, categorised into four main themes and 17 sub-themes. Through the lens of the social cognitive theory, the study asserts that the ethnic bleaching behaviour of the student's animation character design is influenced by the interplay of the triangular interaction between the media influences, individual influences, development of local animation, and learning and understanding. Future studies should look into the impact of other factors that might be important to impact the behaviour of students in the creation of animation character designs in Malaysia. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Arts and Technology Inderscience Publishers

Understanding ethnic bleaching behaviours of the animation character designs and its determinants in Malaysia: a social cognitive theory perspective

Loading next page...
 
/lp/inderscience-publishers/understanding-ethnic-bleaching-behaviours-of-the-animation-character-Hmo2wP0uzi

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd
ISSN
1754-8853
eISSN
1754-8861
DOI
10.1504/ijart.2022.125626
Publisher site
See Article on Publisher Site

Abstract

This study has aimed to determine the factors that influence the ethnic bleaching behaviours towards the student's creation of animation character designs in Malaysia. Qualitative and quantitative research methods were utilised with 44 informants, and 177 respondents of students and lecturers from three universities in Malaysia participated in the data collection process. The findings have shown the factors that impact the ethnic bleaching phenomenon, categorised into four main themes and 17 sub-themes. Through the lens of the social cognitive theory, the study asserts that the ethnic bleaching behaviour of the student's animation character design is influenced by the interplay of the triangular interaction between the media influences, individual influences, development of local animation, and learning and understanding. Future studies should look into the impact of other factors that might be important to impact the behaviour of students in the creation of animation character designs in Malaysia.

Journal

International Journal of Arts and TechnologyInderscience Publishers

Published: Jan 1, 2022

There are no references for this article.