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Under the fairness preference existing the strategy of dual-channel supply chain order of customer transfer

Under the fairness preference existing the strategy of dual-channel supply chain order of... Fairness preference theory into the supply chain behaviour operation management is an important research direction. This paper introduces the equity preference to double channels supply chain. On the double channel conditions, the paper, respectively, discusses the supply members' order problem in two circumstances: no customer transfer and existing customers transfer. In the case of retailer domination, two cases are discussed: the one is the producers reserve product quantity for their own internet direct channel and the other one is the order quantity of retailers. Finally, through numerical analysis, the paper shows that fairness preference has the influence on the order quantity, and it is more suitable for producers to open the type of network marketing platform products, and the paper provides constructive guidance. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Services Operations and Informatics Inderscience Publishers

Under the fairness preference existing the strategy of dual-channel supply chain order of customer transfer

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd
ISSN
1741-539X
eISSN
1741-5403
DOI
10.1504/IJSOI.2017.086577
Publisher site
See Article on Publisher Site

Abstract

Fairness preference theory into the supply chain behaviour operation management is an important research direction. This paper introduces the equity preference to double channels supply chain. On the double channel conditions, the paper, respectively, discusses the supply members' order problem in two circumstances: no customer transfer and existing customers transfer. In the case of retailer domination, two cases are discussed: the one is the producers reserve product quantity for their own internet direct channel and the other one is the order quantity of retailers. Finally, through numerical analysis, the paper shows that fairness preference has the influence on the order quantity, and it is more suitable for producers to open the type of network marketing platform products, and the paper provides constructive guidance.

Journal

International Journal of Services Operations and InformaticsInderscience Publishers

Published: Jan 1, 2017

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