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The role of usability and satisfaction in the consumer's commitment to a financial services website

The role of usability and satisfaction in the consumer's commitment to a financial services website In this paper, we have analysed the antecedents of affective commitment to a website, due to the fact that commitment is a key factor in order to maintain a long-term relationship between the consumer and the business in the online context. In terms of affective commitment, we have found a positive, direct and significant relationship between website perceived usability and consumer's affective commitment. So, higher levels of website usability might lead to higher levels of consumer's affective commitment to the website. In addition, in this research we have also noticed a direct, positive and significant relationship between satisfaction in previous interactions and the consumer's commitment to a financial services website. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Electronic Finance Inderscience Publishers

The role of usability and satisfaction in the consumer's commitment to a financial services website

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References (61)

Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1746-0069
eISSN
1746-0077
DOI
10.1504/IJEF.2008.016883
Publisher site
See Article on Publisher Site

Abstract

In this paper, we have analysed the antecedents of affective commitment to a website, due to the fact that commitment is a key factor in order to maintain a long-term relationship between the consumer and the business in the online context. In terms of affective commitment, we have found a positive, direct and significant relationship between website perceived usability and consumer's affective commitment. So, higher levels of website usability might lead to higher levels of consumer's affective commitment to the website. In addition, in this research we have also noticed a direct, positive and significant relationship between satisfaction in previous interactions and the consumer's commitment to a financial services website.

Journal

International Journal of Electronic FinanceInderscience Publishers

Published: Jan 1, 2008

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