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The role of e-commerce in B2B markets of goods and services

The role of e-commerce in B2B markets of goods and services E-commerce has become an increasingly important source of competitive advantages for business-to-business (B2B) companies. It enables companies not only to decrease transactional costs and offer wide range of additional services, but also to enhance efficiency in collaboration with their customers and suppliers. Thus, the objective of this paper is to explore how industrial companies use B2B e-commerce, how it enables their services and what are the main advantages. In the context of the economy globalisation, continuous increase of the services role in B2B markets and rapid development of information technologies, this article is considered to be of high practical and theoretical importance for business environment. As it represents a review and summarises a broad theoretical background on the topic, it could be chosen as a basis for further research on different strategies in B2B markets and analysis of the role of e-commerce. The paper also provides guidance for managers and gives them an outlook on how e-commerce can be used by their companies. Hence, it may support managers in decision making on e-commerce investments, during definition, implementation and execution of e-commerce strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Services, Economics and Management Inderscience Publishers

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1753-0822
eISSN
1753-0830
DOI
10.1504/IJSEM.2013.051872
Publisher site
See Article on Publisher Site

Abstract

E-commerce has become an increasingly important source of competitive advantages for business-to-business (B2B) companies. It enables companies not only to decrease transactional costs and offer wide range of additional services, but also to enhance efficiency in collaboration with their customers and suppliers. Thus, the objective of this paper is to explore how industrial companies use B2B e-commerce, how it enables their services and what are the main advantages. In the context of the economy globalisation, continuous increase of the services role in B2B markets and rapid development of information technologies, this article is considered to be of high practical and theoretical importance for business environment. As it represents a review and summarises a broad theoretical background on the topic, it could be chosen as a basis for further research on different strategies in B2B markets and analysis of the role of e-commerce. The paper also provides guidance for managers and gives them an outlook on how e-commerce can be used by their companies. Hence, it may support managers in decision making on e-commerce investments, during definition, implementation and execution of e-commerce strategy.

Journal

International Journal of Services, Economics and ManagementInderscience Publishers

Published: Jan 1, 2013

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