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Telling without talking: dynamic products' potential for non-verbal communication

Telling without talking: dynamic products' potential for non-verbal communication Product semantics has, for decades, been studying how products' sensory features convey implicit messages to users. Now, thanks to advances in technology, static product features, such as shape, texture, colour and smell, are becoming dynamic, actively changing over time. These new properties may be employed to communicate dynamic information to users. Exploring how this sensory communication is accomplished and what potential and limitations dynamic products bring is the aim of this paper. To this end, case studies were analysed and users were interviewed. Results show that dynamic products can convey messages to users, enhancing user experience by making communication more effective and engaging. However, users pointed out limits for interacting with these products. This work represents a starting point in the exploration of an emerging scenario for products' communication with users. Keywords: dynamic products; displays; product communication; sensory communication; digital communication; user experience; product design; information technology; communication technology; interfaces. Reference to this paper should be made as follows: Colombo, S. and Rampino, L. (2016) `Telling without talking: dynamic products' potential for non-verbal communication', Int. J. Arts and Technology, Vol. 9, No. 3, pp.214­236. Biographical notes: Sara Colombo is an Industrial Designer and PhD in Design. She currently http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Arts and Technology Inderscience Publishers

Telling without talking: dynamic products' potential for non-verbal communication

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Publisher
Inderscience Publishers
Copyright
Copyright © 2016 Inderscience Enterprises Ltd.
ISSN
1754-8853
eISSN
1754-8861
DOI
10.1504/IJART.2016.078610
Publisher site
See Article on Publisher Site

Abstract

Product semantics has, for decades, been studying how products' sensory features convey implicit messages to users. Now, thanks to advances in technology, static product features, such as shape, texture, colour and smell, are becoming dynamic, actively changing over time. These new properties may be employed to communicate dynamic information to users. Exploring how this sensory communication is accomplished and what potential and limitations dynamic products bring is the aim of this paper. To this end, case studies were analysed and users were interviewed. Results show that dynamic products can convey messages to users, enhancing user experience by making communication more effective and engaging. However, users pointed out limits for interacting with these products. This work represents a starting point in the exploration of an emerging scenario for products' communication with users. Keywords: dynamic products; displays; product communication; sensory communication; digital communication; user experience; product design; information technology; communication technology; interfaces. Reference to this paper should be made as follows: Colombo, S. and Rampino, L. (2016) `Telling without talking: dynamic products' potential for non-verbal communication', Int. J. Arts and Technology, Vol. 9, No. 3, pp.214­236. Biographical notes: Sara Colombo is an Industrial Designer and PhD in Design. She currently

Journal

International Journal of Arts and TechnologyInderscience Publishers

Published: Jan 1, 2016

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