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Strategic knowledge-based marketing

Strategic knowledge-based marketing This paper develops and presents the concept of strategic knowledge-based marketing in an effort to explain the role of knowledge in marketing and marketing strategy and the process of marketing knowledge (co-)creation and management. The purpose is to provide both academics and practitioners with a framework for understanding and analysing knowledge-based processes in marketing from a strategic perspective and learn how these can be leveraged to gain and sustain competitive advantage. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Knowledge Management Studies Inderscience Publishers

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1743-8268
eISSN
1743-8276
DOI
10.1504/IJKMS.2009.023487
Publisher site
See Article on Publisher Site

Abstract

This paper develops and presents the concept of strategic knowledge-based marketing in an effort to explain the role of knowledge in marketing and marketing strategy and the process of marketing knowledge (co-)creation and management. The purpose is to provide both academics and practitioners with a framework for understanding and analysing knowledge-based processes in marketing from a strategic perspective and learn how these can be leveraged to gain and sustain competitive advantage.

Journal

International Journal of Knowledge Management StudiesInderscience Publishers

Published: Jan 1, 2009

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