SRM index development and validation in Indian automobile sector
The research paper proposes a reliable and valid supplier relationship management (SRM) index as a strategic tool specifically catering to Indian automobile sector. A standard methodology of scale development was followed to develop SRM scale and a case-based method was used to develop the index. SRM in Indian automobile sector emerged out to be a multi-dimensional construct comprising of trust, service quality, R&D and technological capability, flexibility, market orientation and support services. The literature in the area of SRM majorly deals with specific aspects of supply chain management like supplier selection, development and collaboration as well as purchasing strategy. But there is paucity of research pertaining to industry specific SRM index development and validation so as to get a holistic view. The strategic implications as well as marketing practitioners point of view is also discussed at the end for efficient and effective SRM practices by using SRM index. Keywords: SRM scale; SRM index; Indian automobile sector; exploratory factor analysis; confirmatory factor analysis; India. Reference to this paper should be made as follows: Agariya, A.K. and Singh, D. (2016) `SRM index development and validation in Indian automobile sector', Int. J. Business Performance and Supply Chain Modelling, Vol. 8, No. 1, pp.126. Biographical notes: Arun Kumar Agariya has been an Assistant Professor in the area of marketing in Department of Management at BITS Pilani Pilani Campus since June 2013. He has two years of industrial experience at managerial level in financial service sector. His primary research and teaching areas are relationship marketing, consumer behaviour, advertising and research methodology. Copyright © 2016 Inderscience Enterprises Ltd. A.K. Agariya and D. Singh Deepali Singh is a Professor of Management at ABV-IIITM, Gwalior. She has guided many PhD students in new and innovative areas of e-marketing, e-CRM, ethical brand...
