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Socioeconomic dynamics of multiple mobile phone (M²P) usage and communication in Ota, Nigeria

Socioeconomic dynamics of multiple mobile phone (M²P) usage and communication in Ota, Nigeria Multiple mobile phone (M²P) usage has become an increasing practice in Nigeria but little is known about the factors propelling it or related communication processes. An examination of its operations reveals interaction with economic and social factors for reduction in call costs and management of network fluctuation, limitation and failure. While M²P users are active and goal–oriented, usage behaviour is associated with socioeconomic variables, including electronic finance and marketing. Findings indicate that technological advancement has not created imbecility but consumers with the freewill of determining their communication needs and choices. The study is unique in examining this phenomenon and its implications for developing economies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Electronic Finance Inderscience Publishers

Socioeconomic dynamics of multiple mobile phone (M²P) usage and communication in Ota, Nigeria

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1746-0069
eISSN
1746-0077
DOI
10.1504/IJEF.2012.051168
Publisher site
See Article on Publisher Site

Abstract

Multiple mobile phone (M²P) usage has become an increasing practice in Nigeria but little is known about the factors propelling it or related communication processes. An examination of its operations reveals interaction with economic and social factors for reduction in call costs and management of network fluctuation, limitation and failure. While M²P users are active and goal–oriented, usage behaviour is associated with socioeconomic variables, including electronic finance and marketing. Findings indicate that technological advancement has not created imbecility but consumers with the freewill of determining their communication needs and choices. The study is unique in examining this phenomenon and its implications for developing economies.

Journal

International Journal of Electronic Finance – Inderscience Publishers

Published: Jan 1, 2012

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