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Social media analytics: tools, techniques and present day practices

Social media analytics: tools, techniques and present day practices As a result of the availability of web-based application programming interfaces (APIs) for social networking sites, the study of social media has become a major research and business practice. This environment is evolving rapidly due to market demands and enormous applications. This paper presents a comprehensive review of leading social media analytics tools available for various social networking platforms. A comparative analysis has been carried out for the free and subscription based tools to judge their suitability for specific organisation. Various challenges are faced by businesses in adopting social media analytical tools to support the knowledge based business strategies. Correspondingly, the present day corporate challenges from the perspective of social media analytics in its adoption for corporate decisions have been outlined. This work will be very much useful for organisations in identifying the various tools available in the market, which may help them take knowledge based strategic decisions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Services Operations and Informatics Inderscience Publishers

Social media analytics: tools, techniques and present day practices

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd
ISSN
1741-539X
eISSN
1741-5403
DOI
10.1504/IJSOI.2021.120691
Publisher site
See Article on Publisher Site

Abstract

As a result of the availability of web-based application programming interfaces (APIs) for social networking sites, the study of social media has become a major research and business practice. This environment is evolving rapidly due to market demands and enormous applications. This paper presents a comprehensive review of leading social media analytics tools available for various social networking platforms. A comparative analysis has been carried out for the free and subscription based tools to judge their suitability for specific organisation. Various challenges are faced by businesses in adopting social media analytical tools to support the knowledge based business strategies. Correspondingly, the present day corporate challenges from the perspective of social media analytics in its adoption for corporate decisions have been outlined. This work will be very much useful for organisations in identifying the various tools available in the market, which may help them take knowledge based strategic decisions.

Journal

International Journal of Services Operations and InformaticsInderscience Publishers

Published: Jan 1, 2021

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