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Simultaneous online auctions: decisions on reserve prices

Simultaneous online auctions: decisions on reserve prices The simultaneous nature of online auctions changes the horizon a bidder faces. A seller then has to make strategic and/or operational changes in order to adapt. In this study, a three-stage game model is constructed to analyse seller reserve price setting decision in online auctions. The decision of whether a seller should set a reserve price is shown to be a function of the covariance (between expected seller profits and expected rivals) and the expected number of bidders, where the covariance term is jointly determined by possible actions of other sellers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Information and Decision Sciences Inderscience Publishers

Simultaneous online auctions: decisions on reserve prices

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1756-7017
eISSN
1756-7025
DOI
10.1504/IJIDS.2011.040423
Publisher site
See Article on Publisher Site

Abstract

The simultaneous nature of online auctions changes the horizon a bidder faces. A seller then has to make strategic and/or operational changes in order to adapt. In this study, a three-stage game model is constructed to analyse seller reserve price setting decision in online auctions. The decision of whether a seller should set a reserve price is shown to be a function of the covariance (between expected seller profits and expected rivals) and the expected number of bidders, where the covariance term is jointly determined by possible actions of other sellers.

Journal

International Journal of Information and Decision SciencesInderscience Publishers

Published: Jan 1, 2011

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