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/lp/inderscience-publishers/retailing-supply-chain-with-location-sensitive-mobile-channel-a-game-kwonw5eH1x
- Publisher
- Inderscience Publishers
- Copyright
- Copyright © Inderscience Enterprises Ltd. All rights reserved
- ISSN
- 1746-0069
- eISSN
- 1746-0077
- DOI
- 10.1504/IJEF.2011.041340
- Publisher site
- See Article on Publisher Site
Abstract
Nowadays, manufacturers are increasingly adopting direct channels to increase financial performance and improve services. Location-sensitive mobile channel helps retailers attract nearby incumbent consumers. How such a channel influences supply chain performance is unknown. In this paper, we evaluate the performance of a decentralised supply chain that has three channels: an electronic channel, a mobile channel and a physical channel. We model the supply chain interaction in a Stackelberg game and derive conditions that mobile channel benefits the various supply chain participants.
Journal
International Journal of Electronic Finance – Inderscience Publishers
Published: Jan 1, 2011